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Chief Operating Officer (COO) Programme

Work Experience

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About the Chief Operating Officer Programme

Businesses worldwide are innovating and expanding to simultaneously meet business goals and consumer demands. They are looking towards visionary leaders who can anticipate demand, adopt strategies, and encourage change to run the show. To equip professionals to successfully meet these business demands, Nanyang Technological University Singapore (NTU Singapore) has designed the Chief Operating Officer Programme. Offered by NTU Singapore, this programme provides both theoretical knowledge and practical experience for aligning business strategies with operations, developing leadership skills, formulating data strategies, and exploring and adopting technology.

74%

74% of organisations believe that the COO has a direct role in shaping business strategies.
Source: Leathwaite, 2024

90%

Over 90% of COOs are investing in new customers and channels to fuel growth.
Source: The Kearney COO Study, 2024.

52%

Over 52% of APAC CEOs report that supply chain instability and shifting operational priorities are major barriers to reinvention, altering the way their companies create, deliver, and capture value.
Source: PWC Asia Pacific CEO Survey 2024.

Your COO Journey Starts Here!

Learn about the COO program. Join Adj. Assoc. Prof. Alvin Ng as he gives you a quick, exclusive tour of the NTU NBS COO Programme and what’s in store on your leadership journey.

NTU NBS COO

    Programme Highlights

    Pre-recorded video lectures

    Pre-recorded video lectures by NTU Singapore faculty for self-paced learning

    Live online sessions by NTU-NBS faculty

    Live online sessions conducted by NTU Singapore faculty

    Industry relevant capstone project

    Industry relevant capstone project

    Programme completion certificate from NTU

    Programme completion certificate from Nanyang Technological University Singapore

    Associate alumni status and benefits

    Associate alumni status and benefits

    1-day immersion and networking opportunity at NTU campus (at the end of the programme)

    Live doubt-solving sessions and personalised support from industry leaders (Success Coach)

    1-day immersion and networking opportunity at NTU campus (at the end of the programme)

    1-day immersion and networking opportunity at NTU Singapore campus (at the end of the programme)

    Masterclasses

    Live masterclasses led by industry experts

    • The programme highlights presented above are approximate, and subject to change depending on the availability and expertise of the teaching faculty, as well as the programme's desired outcomes.

    • The programme is designed to be delivered approximately over 7 to 8 months in a calendar year, including some occasional breaks that may be provided. This is only indicative. The actual calendar time may be more or less by a few weeks depending on the number of topics covered and other variables like breaks provided/not provided."

    • Assignments are reviewed either by a success coach who is available to support participants in their learning journey and/or by the Emeritus grading team. The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.

    • *This is a majorly self-paced online programme with some live sessions with programme faculty. Post- session video recordings will be available for up to 12 months after programme completion. We have a curated panel of industry practitioners who will be conducting the weekly live doubt-clearing sessions.

    • **For the on-campus networking session participants will be responsible for making their own travel and accommodation arrangements.

    • This programme will be delivered in English language

    Learning Outcomes

    Business strategy 85x85 01

    Align strategy with operations to lead with agility in the VUCA world and drive innovation-led excellence.

    Global supply chain 85x85 02

    Learn to design sustainable, resilient global supply chains and manage performance effectively.

    Financial leadership 85x8 03

    Build financial leadership by mastering cost control, capital planning, and risk management.

    Data strategy 85x85 04

    Formulate data strategies, govern analytics and leverage data for competitive advantage and operational agility

    AI and technology 85x85 05

    Explore the role of AI, IoT and automation in operations and integrate sustainability into corporate strategy for a green economy

    agile leadership 85x85 06

    Implement agile leadership, advanced talent strategies, and sustainable operations for leading high-performing teams in today's dynamic business environment

    Who is this programme for?

    Drive alignment between strategy and operations through tech-led innovation.

    • Mid to Senior Professionals at pre-CXO level: Aspiring COOs, operations professionals, and business leaders aiming to elevate their leadership impact, improve cross-functional execution, and prepare for C-suite responsibilities. Ideal for those looking to drive transformation, operational efficiency, and organizational growth in their current roles as they progress toward COO positions.

    • Senior Professionals at CXO levels: Newly appointed and evolving Chief Operating Officers or CXO-level executives seeking to sharpen their strategic, financial, and innovation capabilities. Suited for leaders focused on enhancing enterprise-wide operational excellence, leveraging digital technologies, and aligning operations with long-term business value and agility.

    Some key designations include: Chief Operating Officer, Director of Operations, Head of Operations, General Manager, Vice President (Operations), Head of Business Operations, Business Unit Head, Project Director, Head of Tech Operations, Senior Director Operations, Supply Chain Director, Managing Director, Senior Operations Manager, Assistant Vice President Operations, Business Transformation Head.

    Programme Modules

    Module 1: Vision, Strategy & Execution to Drive Operational Excellence

    • Analyse Simon Sinek's Golden Circle and evaluate the VSEM framework’s components to drive organisational success.

    • Describe the three horizons framework for managing growth and fostering innovation.

    • Discuss the five strategic choices vital for integrated strategic decision-making.

    • Assess winning aspirations using the "Playing to Win" framework and explain Diageo’s application for industry leadership.

    Module 2: Global Supply Chain Management

    • Describe supply chain components—including suppliers’ and manufacturers’ roles—and the design and operations phases to enhance cost reduction and customer satisfaction.

    • Discuss how an organisation’s strategy addresses supply chain challenges and decisions across global industries.

    • Analyse the impact of customer requirements and product demand uncertainty on implied demand uncertainty.

    • Evaluate trade-offs between responsiveness and efficiency while aligning supply chain operations with customer demand and supply source uncertainty.

    Module 3: Drivers and Metrics for Supply Chain Performance

    • Analyse supply chain drivers for their impact on responsiveness, efficiency, and strategic fit.

    • Evaluate performance metrics—such as facility and inventory metrics—to align supply chain operations with business strategy.

    • Discuss transportation and information metrics for achieving strategic fit and enhancing organisational objectives.

    • Assess sourcing and pricing metrics for their role in facilitating strategic alignment in decision-making.

    Module 4: Network Design and Inventory Modelling

    • Discuss how facility number, location, and macroeconomic factors influence supply chain performance and network design.

    • Evaluate a comprehensive network design framework that incorporates supply chain strategy, regional facility choices, and variable interactions.

    • Examine inventory’s strategic role by analysing the advantages and disadvantages of holding stock.

    • Calculate inventory costs, model cycle inventory trade-offs, and discuss implementation issues to recommend strategies for optimising service levels and safety stock.

    Module 5: Demand and Supply Coordination

    • Discuss how aligning supply chain entities enhances surplus and analyse coordination issues, including the bullwhip effect from information distortion.

    • Identify key strategies and managerial levers to improve alignment and coordination across the supply chain.

    • Evaluate practical approaches—such as continuous replenishment and vendor-managed inventory—for boosting efficiency.

    • Assess the environmental impact of supply chains and describe blockchain technology’s role in streamlining decision-making processes.

    Module 6: Customer Centricity

    • Discuss customer-centric strategies that align operations to drive loyalty, revenue growth, and long-term business success.

    • Analyse customer journey mapping and data-driven personalisation to optimise operational processes and enhance experiences.

    • Identify key touchpoints, pain points, and opportunities within customer journeys to refine strategies.

    • Evaluate customer data trends and segmentation techniques to support personalised decision-making and operational efficiency.

    Module 7: Financial Leadership for COOs – Part 1

    • Discuss the role of accounting and finance in business, emphasizing their strategic importance for organisational success.

    • Analyse the strategic roles of managerial accounting by examining cost behaviours and the effects of cost structure changes on profitability and operations.

    • Assess the significance, efficiency, and efficacy of working capital management in safeguarding financial health, enhancing operational efficiency, and supporting sustainability.

    • Evaluate the impact of market and firm-specific risks on financial reporting and decision-making, while discussing the need for an improved measurement systems.

    Module 8: Financial Leadership for COOs – Part 2

    • Discuss the critical role of financial information in business processes and its link to organisational relevance.

    • Explain financial statement elements and analyse their significance for informed decision-making.

    • Discuss the business implications of financial statements in shaping overall organisational strategy.

    • Demonstrate financial statement analysis techniques to address business issues and recommend solutions for organisational challenges.

    Module 9: Data-Driven Decision-Making and Analytics – Part 1

    • Discuss the key components of a data strategy, analyse associated challenges, and propose coherent actions for high-stakes organisational issues.

    • Analyse data governance components—including data security, privacy, and essential management processes—to ensure robust organisational data practices.

    • Discuss the differences between analytics, AI, ML, and deep learning, and analyse the transformative role of AI/ML in enhancing decision-making and operational efficiency.

    • Evaluate model effectiveness by examining the charts versus models, analysing supervised and unsupervised learning approaches, and assessing model explainability.

    Module 10: Data-Driven Decision-Making and Analytics – Part 2

    • Discuss how historical events can be modelled to synthesise insights for improved organisational decision-making.

    • Analyse model training and testing processes to enhance predictive accuracy and support effective decision-making.

    • Evaluate robust error estimation techniques—including 10-fold cross-validation—to assess their impact on predictive accuracy.

    • Analyse the application of regression and CART models by examining linear regression, logistic regression, and CART predictions to refine organisational strategies.

    Module 11: Role of Technology, Data, and AI in Operational Efficiency and Optimisation

    • Discuss how AI-driven technologies enhance operational efficiency, sustainability, and human-AI collaboration, and analyse how data and AI support strategic foresight in planning.

    • Demonstrate how the intelligence cycle converts raw data into actionable insights for strategic decision-making by leveraging dynamic insights and analytics stages.

    • Evaluate and demonstrate how the Data Science Hierarchy of Needs aids organisations in building advanced AI capabilities and optimising operational efficiency.

    • Analyse predictive planning techniques to improve operational forecasting and align strategies with organisational vision.

    Module 12: Data-Driven and Innovation-Led Leadership

    • Apply data from the Data Pyramid to make strategic decisions that improve operational efficiency.

    • Discuss Decision Needs Analysis to optimise operational decision-making and align strategies with organisational objectives.

    • Apply Decision Needs Analysis to optimise inventory management by reducing costs and improving customer satisfaction.

    • Evaluate how integrating data-driven insights with Decision Needs Analysis fosters innovation-led leadership and continuous operational improvement.

    Module 13: AI and Its Impact on Enterprise

    • Analyse AI's evolution from rule-based systems to deep learning and its impact on driving organisational innovation and optimising decision-making.

    • Analyse how supervised, unsupervised, and reinforcement learning enhance decision-making within organisations.

    • Assess AI's alignment with human senses to improve both innovation and decision-making processes.

    • Evaluate how emerging AI technologies—including computer vision, forecasting, and platforms —improve operational efficiency, disrupt industries, and enhance product development.

    Module 14: Generative AI Impact on Enterprise Organisation

    • Analyse how Human-Centered and Human-in-the-Loop AI approaches drive operational excellence and enhance decision-making.

    • Discuss how AI-human collaboration improves efficiency, performance, and fosters innovation in organisational operations.

    • Analyse and evaluate examples of responsible versus irresponsible AI applications and assess AI's dual role in security and decision-making to foster ethical practices.

    • Discuss the impact of advanced analytical techniques and the implementation of FEAT principles in AI strategies to enhance organisational effectiveness, integrity, and trust.

    Module 15: The Future of IoT, Automation, and Robotics

    • Discuss the key pillars of Industry 4.0 and their role in shaping the foundation for Industry 5.0.

    • Evaluate Industry 5.0 principles to enhance organisational strategies for human-centric and sustainable production.

    • Assess Industry 5.0 technologies for improving operational efficiency and driving sustainable organisational growth.

    • Analyse the strategic benefits of transitioning from Industry 4.0 to 5.0 in elevating the COO's role and overall organisational performance.

    Module 16: Human Capital Management

    • Discuss how Human Capital Management leverages data-driven workforce insights to enhance decision-making and optimise performance.

    • Analyse the shift from HRM to HCM and its impact on aligning employee development with organisational strategic goals, engagement, and productivity.

    • Apply HCM strategies to optimise workforce planning in alignment with organisational objectives.

    • Assess the effectiveness of HCM strategies in fostering innovation and driving organisational growth.

    Module 17: Organisational Design and Transformation

    • Discuss various types of organisational change and their strategic relevance in enhancing business success.

    • Analyse the four pillars of cultural transformation and their impact on fostering organisational success.

    • Analyse driving and restraining forces using Force Field Analysis and evaluate strategies to manage resistance to transformation.

    • Formulate inclusive, high-involvement transformation strategies that align organisational goals with employee engagement.

    Module 18: The 21st Century Leader Capabilities

    • Analyse leadership strategies, organisational norms, and the role of culture in mitigating toxic environments while fostering innovation, adaptability, and collaboration.

    • Develop strategies to enhance cultural intelligence for effective integration—and assess its role in mergers—to boost organisational effectiveness and profitability.

    • Formulate approaches for leading advisory boards effectively to drive success in competitive markets.

    • Discuss the SCARF model’s application to enhance communication and influence within organisational leadership.

    Module 19: Building and Leading High-Performing Teams: Part 1

    • Analyse and evaluate the differences between high- and low-performing teams, recognising the COO’s role in addressing development challenges and fostering excellence.

    • Understand the integrative model by analysing three mechanisms that collaboratively create effective, high-performing teams.

    • Evaluate strategies to enhance organisational culture and examine how structure influences teamwork and collaboration.

    • Analyse a software engineering case study to reflect on necessary adjustments in organisational structure components.

    Module 20: Building and Leading High-Performing Teams: Part 2

    • Enhance leadership style and recognise the COO’s role in building agile teams that drive organisational goals.

    • Identify and optimise team structures, compositions, and member competencies to boost dependability, productivity, and workplace harmony.

    • Understand and implement essential team processes and strategies to improve dynamics and foster effective collaboration.

    • Apply a four-dimensional framework for resource allocation and develop strategies to overcome challenges in virtual team settings.

    Module 21: Communicating in the C-Suite: Influence and Persuasion – Part 1

    • Analyse how attitudes, values, beliefs, and the interplay of motivation and ability influence decision-making and persuasion.

    • Evaluate communication scenarios to determine when to use central versus peripheral routes, applying the Elaboration Likelihood Model for tailored messaging.

    • Discuss and assess techniques for crafting messages that resonate with stakeholder motivations and drive alignment.

    • Evaluate strategies for overcoming resistance and objections while reviewing core concepts of influence and persuasion in the C-suite.

    Module 22: Communicating in the C-Suite: Influence and Persuasion – Part 2

    • Discuss and apply the six principles of influence—including Cialdini's principles—to real-world communication scenarios.

    • Evaluate and apply narrative persuasion techniques to foster engagement and influence decisions in professional contexts.

    • Apply the Toulmin method to construct logical arguments, rebuttals, and develop persuasive business cases.

    • Create integrated communication frameworks that leverage influence principles, narrative strategies, and logical argumentation while addressing objections and resistance.

    Module 23: Leadership in the Green Economy

    • Discuss key sustainability concepts and strategic leadership practices that drive effective organisational strategies and operational decisions for competitive advantage.

    • Implement the Higher Purpose Framework to integrate sustainability and equity into organisational strategies and operations.

    • Apply Green Economy principles and Sustainable Development Goals to enhance organisational sustainability and social responsibility initiatives.

    • Analyse how Johnson Controls’ digital transformation enhances sustainability and operational efficiency in intelligent building solutions.

    Masterclasses by Industry Experts

    NTU NBS COO Masterclass 3

    Insights into Operational Synergies and Integration during Corporate Restructuring

    NTU NBS COO Masterclass 1

    Leveraging Digital Twin in Supply Chain Management

    NTU NBS COO Masterclass 4

    Integrating Circular Economy principles into Operations

    NTU NBS COO Masterclass 2

    Hyper-Automation Business Examples beyond RPA

    Supply Chain Simulation Game

    As part of the Chief Operating Officer programme, immerse yourself in a supply chain simulation designed to enhance your strategic decision-making and operational management skills.

    Strategic Decision-Making

    Strategic Decision-Making

    Make critical choices on factory expansion, inventory thresholds, batch sizes, and shipping methods to optimize supply chain efficiency and financial performance.

    Market Expansion

    Market Expansion

    Enter new markets, manage inventory levels, and optimize logistics to drive growth and profitability.

    Technology Transition Management

    Technology Transition Management

    Navigate the phase-out of current foam technology by effectively managing production and distribution strategies.

    Competitive Performance

    Competitive Performance

    Make real-time strategic decisions to maximize cash flow and outperform competitors in a dynamic market environment.

    Note: The simulation game objectives, learning outcomes, and the platform may change as per faculty's discretion without prior notice.

    Case Studies

    Note: All product and company names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or endorsement by them. The above case studies are indicative and they are upto faculty discretion

    Programme Learning Experience

    Hands-On Capstone Project

    Hands-on Capstone Project

    Apply yourself to a real-world hands-on challenge

    Case-base Insights

    Case-based Insights

    Case-Analysis based class discussions and presentations

    Insights from industry Experts

    Insights from Industry Experts

    Gain cutting-edge insights from Industry Leaders

    Simulation Game

    Simulation Game

    Hands-on Simulation activity on Supply Chain Management

    Playbook Activites

    Playbook Activities

    Assimilate modular learnings through playbook activities

    Graded Assessments

    Graded Assessments

    Get detailed feedback on your assignment submissions

    Scenario-based quizzes

    Scenario-based Quizzes

    Test your decision-making with real-world business scenarios

    Programme Faculty

    Alvin NG Theng Haw
    Alvin NG Theng Haw

    Adjunct Associate Professor

    Alvin Ng has over 25 years of leadership experience, holding key positions in renowned organizations such as Cisco Systems, General Electric, and Johnson Controls. As Regional...

    Jian Ming (Jane)
    Jian Ming (Jane)

    Associate Professor (Practice)

    Dr. Jian Ming has been in the College of Business (Nanyang Business School) since August 2003. She received her bachelor’s degree in accounting from Zhongshan University in th...

    Rohit Bhatnagar
    Rohit Bhatnagar

    Associate Professor

    Dr. Rohit Bhatnagar is currently associate professor of operations management, ITOM Division, Nanyang Business School. He joined NTU in December 1994. He obtained a PhD from M...

    Dr. Maria Pressentin
    Dr. Maria Pressentin

    Principal and Chief Knowledge Officer at Leadership Scientific, HRBP and OD Strategist

    Dr. Maria Pressentin is the principal and chief knowledge officer at Leadership Scientific, a global consulting group delivering executive education. Previously, she held the ...

    Chew Chee Hua, Neumann
    Chew Chee Hua, Neumann

    Senior Lecturer

    Neumann Chew C.H. was previously principal and head of analytics at SAS Institute where he designed and lead advanced analytics solution for government agencies, banks, insura...

    Phang Yew Keong, Nigel
    Phang Yew Keong, Nigel

    Associate Dean (Executive Education) College of Business (Nanyang Business School) Associate Professor (Practice)

    Nigel Keong is associate professor (Practice) of Nanyang Business School, Division of Strategy, Management and Organisation. He teaches human resources and organisational beha...

    David Yew Kai Sin
    David Yew Kai Sin

    Senior Lecturer

    David Sin is a full-time faculty with the Nanyang Business School (NBS) where he teaches business and leadership communication, negotiation, persuasion and strategy consulting...

    Success Coach

    Charles Chao Rong Phua
    Charles Chao Rong Phua

    CEO | Global 100 professor-author grade management consultant

    Adjunct faculty for trisector research-strategy-innovation-entrepreneurship
    for National University of Singapore, Nanyang Technology University,
    Singapore Management Universit...

    Past Participant Profiles

    Work Experience:

    Work Experience

    Top Industries:

    Top Industries:

    • Manufacturing

    • Consumer Products/Retail

    • Technology/Telecom

    • BFSI

    • Healthcare, Biotech, and Pharma

    • Real Estate/ Construction

    Top Geographies:

    LP - NTUNBS COO - Demographics - Geography

    NTU Associate Alumni Status and Benefits

    Participants receive the associate alumni status and benefits after successfully completing the programme.* Being part of this programme grants you networking opportunities and other benefits, including, but not limited to:

    Lifetime access to NTU email and NTU ASSOC network accounts

    Lifetime access to NTU email and NTU ASSOC network accounts

    Join complimentary webinars and events for career and personal development

    Join complimentary webinars and events for career and personal development

    Discover career opportunities through our alumni job board

    Discover career opportunities through our alumni job board

    Get regular updates and news on NTU

    Get regular updates and news on NTU

    Join Alumni Associations and Alumni Circles around the world

    Join Alumni Associations and Alumni Circles around the world

    NTU Associate alumni to receive a 10% tuition fee rebate to support their pursuit of a master's degree

    NTU Associate alumni to receive a 10% tuition fee rebate to support their pursuit of a master's degree

    Access to alumni online job board

    Access to alumni online job board

    Discounts and privileges

    Discounts and privileges for participating merchants in the food & beverages, travel, accommodation, education and self-enrichment sector

    Note: All benefits and the eligibility criteria for the Associate Alumni Status and Benefits are subject to change at the discretion of NTU.

    Programme Completion Certificate

    Programme Completion Certificate

    Upon successful completion of the programme, participants will be awarded a verified digital certificate by NTU Nanyang Business School.

    Note:

    • All certificate images are for illustrative purposes only and may be subject to change at the discretion of NTU.

    • *Based on relevant guidelines and degree requirements.

    Frequently Asked Questions

    The Chief Operating Officer Programme by Nanyang Technological University Singapore (NTU Singapore) is designed for business professionals with a minimum of 10 years of work experience and fluency in written and spoken English.

    The Chief Operating Officer Programme equips senior executives, business leaders, and operations professionals with theoretical knowledge and practical experience to align business strategies with operations, develop leadership skills, and explore data and technology. Ideal for those looking to grow in their roles, the program is offered by NTU Singapore.

    The curriculum of the Chief Operating Officer Programme by Nanyang Technological University Singapore includes core pillars such as COO as a Strategic Catalyst, Functional Mastery for COOs, Technology-Led COO, and Future-Ready COO. It features real-world case studies, interactive sessions, and insights from industry leaders.

    The Chief Operating Officer Programme by NTU Singapore offers a blend of live online sessions and recorded content, allowing participants the flexibility of self-paced learning while also engaging in real-time discussions.

    The programme fee for the Chief Operating Officer Programme offered by NTU varies depending on the session and enrollment period. Please consult the brochure or a program advisor for the most up-to-date information.

    Yes, installment or finance options are available to help participants manage the course fee in a flexible manner. Details about payment plans can be obtained by reaching out to the program advisor.

    A Chief Operating Officer (COO) manages daily operations, ensuring efficiency and performance across departments while aligning activities with strategic goals. They oversee resource allocation, process improvement, and project management, collaborating with executives to drive growth. Additionally, the COO mitigates risks, ensures regulatory compliance, and develops talent to maintain a high-performing organization.

    The job description of a Chief Operating Officer (COO) includes executing the company’s strategic plan by managing day-to-day operations and enhancing business processes. The COOs lead cross-functional teams to optimize performance, drive innovation, and improve operational systems. The COOs collaborate with the executive team to ensure seamless integration of business initiatives, aligning resources, technology, and talent to achieve organizational goals efficiently.

    The duration of the Chief Operating Officer (COO) programme typically spans for 7 to 8 months, combining live sessions and pre recorded sessions for self-paced learning and 1-day of immersion and networking event at the Nanyang Technological University (NTU) campus.

    This programme is considered one of the best for aspiring Chief Operating Officer (COO) programme due to its comprehensive curriculum, industry-relevant insights, and focus on strategic leadership. The Nanyang Technological University (NTU)’s reputation for excellence and the program’s focus on real-world application further solidify its value.

    Upon successful completion of the programme, participants will be awarded a verified digital certificate by Nanyang Technological University (NTU).

    Upon successful completion of the programme, participants will be invited to attend a 1- Day Campus Immersion and Networking Event at the end of the 9-month journey at Nanyang Technological University (NTU). During this event, participants will have the opportunity to network with fellow global leaders and interact with programme faculty/directors.

    Some of the key designations are Chief Operating Officer, Director of Operations, Head of Operations, VP Operations, Head of Business Operation, Senior Director Operations, Supply Chain Director, Managing Director, Senior Operations Manager, Assistant Vice President Operations, Chief of Operations.

    The programme spans over a duration of 7 to 8 months. Throughout the duration of the programme will focus on 4 core pillars. The 4 pillars will focus on key areas such as COO as a Strategic Catalyst, Functional Mastery for COOs, Technology-led COO, Future-ready COO.

    Early registrations are encouraged. Seats fill up quickly!

    Flexible payment options available.

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